We are living in a modern age where everything happens online, from having the ability to connect with distant relatives and friends, following celebrities, getting the latest news to knowing trends and marketing a business. According to 90% of marketers, social media has increased their business exposure and has put their brand in front of their target audience. With 79% of the US population using social media, it is not surprising how it can make a huge impact on a business’ marketing strategy.
Using social media as a marketing platform is very essential to businesses nowadays because this is where most of the consumers are spending their time. The average US adult spends 82 minutes on social media per day, just enough time for businesses to showcase their brands and catch the audience’s attention.
But do you know how all the marketing efforts you exhaust in social media can really help you improve your sales?
It is by learning, tracking and analyzing social media analytics.
Social media analytics is the process of gathering data from all the activities you do on your social media pages and evaluating that data to help make business decisions. These data can be collected by social media analytics tools that would let you know the next steps you should take on your marketing strategy.
We have listed 3 main reasons below why you should use and learn everything about social media analytics.
- Social media analytics will let you understand your audience
All the activities you do in all your social media pages can be tracked and analyzed, this will help you know what posts interest your audience the most, what time you usually get the most engagement and when your audience is most active. With these data, you will be able to know what future posts you can share and then post it when your target market is online and at their highest level of engagement, with this strategy you will drive more engagement, traffic and sales to your business.
If your business is using QR codes, social media analytics can also help you track which social media platforms drive the most traffic. If you are incorporating QR codes into your business, social media analytics will help identify which platform the traffic comes from, the location of the traffic, what device was used and when the traffic used the QR code.
- Social media analytics can help you create better content
Using social media analytics and learning what your audience is interested in, you’ll know how to create better and more engaging content. The data that you will gather will show you what the latest trends are and will give you an idea what topics drive the best results. You will also better understand what tools are the most effective in driving traffic and how links, infographics, audio, videos and images impact your metrics.
- It will help you evaluate your best strategies
Social media metrics are the lifeblood of your marketing strategies. You may have known by now that quality content is the most important part of your marketing but with social media analysis, you will get to see which of these strategies is driving the most traffic, and that’s where you must streamline your marketing efforts.
With social media metrics, you will also get a glimpse of how your business is doing in a specific platform. Not all social media networks will work perfectly for your business so you must know where your strengths and weaknesses are. Once you have ascertained your best strategies and identified what are the best platforms for you, it will greatly help you get better results for lesser work.
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The importance of social media analytics mainly focused on helping you get to know and engage with your audience. Building strong relationships with your audience is the key to your business success, the ability to engage and interact better with your market is what enhances your capabilities to convert all your marketing efforts to monetary growth. Once you have understood your audience, created better social media marketing strategies and identified which social media platforms you are most effective, your marketing processes will greatly improve and help you grow your business.
