Social media has evolved over the years and is now considered one of the most powerful platforms to market a business. It has become the most influential and important online space to digitally advertise products and services. Each social media platform can greatly help you attract the right audience with the right information at the right time. These networks can help you place your business in front of your target market just when they are looking for the services and products that you are offering.
Social media has been an essential tool for a lot of business marketing strategies as it helps consumers to connect with their customers and increase awareness about their brands and services as well as boosts their leads and sales. According to statistics, 44% of businesses depend on social media to market their products and enhance brand awareness and 42% are using these platforms to increase their revenue.
With over 3.5 billion users that are about 45% of the US population, social media provides immense opportunities for small and big companies to grow their business. However, with the ever-changing trends on social media, it can sometimes be overwhelming to keep up and it is best to learn more about social media statistics.
Creating great social media strategies is not enough if business marketers won’t learn and familiarize the ins and outs of social media. Social media marketers should know the latest trends and what their consumers are currently doing and interested in. Every year, there are a lot of statistics that are being released from all the major social media platforms and it can be overwhelming to keep up with the changes in demographics, users and how each platform should be utilized. That is why it is always important to study social media activities that are connected to business marketing and sales.
Social media analytics is the starting point in social media marketing, it is the method of collecting data from a page’s activities and analyzing that data to make better and more effective business decisions. Business marketers should pay attention to social media analytics and how they can use these in creating great strategies to give essential direction to their marketing journey. Studying social media statistics allows businesses to gather information about how their consumers are thinking about their business and a clear picture of how the public perceives their products and services. In short, analyzing a business’s social media presence and success is an important recipe for a successful social media marketing strategy.
Whatever industry you are in, there are different social media statistics that you must learn and focus on and these analytics are your best ally in being successful with your business. Having the right strategies, tools and knowing how each social media platform can help your business, you can be successful with your social media media marketing journey.
