Ever wondered why a lot of successful social media coaches and expert consultants host webinars every now and then? The reason is not only to engage with their old audience but to also build and collect new ones. But how?
Webinars help businesses reach a wide range of audiences from all social media platforms. According to experts, a webinar is among the best marketing strategies for businesses. It allows you to engage with your audience, establish trust and build a stronger merchant-consumer relationship. Hosting content-rich and insightful webinars also make you look more credible and help you establish authority in your industry. People tend to patronize businesses that have established themselves in their market. Once these people find your webinars informative and helpful, they’ll trust your business and your brand will often come to mind whenever your target audience is in search of informative content or a specific product.
One of the most popular webinar hosting sites is Zoom. A Zoom webinar provides access for up to 10,000 attendees per session, allowing you to invite thousands of people to join you in a live discussion. Once these people register on your webinar, whether they purchase what you’re offering on the webinar or not, they will be automatically added to your audience list through Zoom API.
This is one of the most important benefits of hosting a webinar, Zoom API will allow you to download and keep the information of your webinar registrants and attendees. To help businesses capture important information on attendees, Zoom webinars come with an attendee registration form feature. Each interested attendee is required to enter their contact information in the registration form before they can attend the actual webinar, these may include their full name, email address and contact information.
Zoom webinars also allow hosts to ask attendees to participate in a question and answer session, surveys and polls, letting you understand your audience more and giving you enough information to build-up leads and sales contacts.
With these data, you can target these audiences in email or even social media marketing like Facebook, Instagram, and Google Ads. This information from Zoom API can help you follow-up, re-engage and re-target your attendees and registrants who may and may not have purchased the product and services you offered on the webinar.
Having enough information about your audience will let you know what they are interested in, their problems and what they expect from your brand. This will give you enough information to create solutions and better marketing strategies that will help you connect more with your target market and grow your business.
To know more about how to build your audience with Zoom webinar, give us a call. We can give you the latest information and strategies that will help you master this process.
