Have you ever been plagued by email apprehension? It’s a real thing, and it’s more common than you might think, with some pretty obvious symptoms like guilt from leaving emails unanswered for too long, annoyance from not knowing what to do after receiving an email, and frustration from not knowing how to properly prioritize incoming emails.
Many business owners use email for too many things such as notifications, security, managing their business and it keeps them from being able to detach and get away. It’s also important to focus on your digital spaces, particularly your email inbox. According to studies, digital clutter can stifle your productivity in the same way that a cluttered office does. Cleaning and tidying up your digital space is the key to peace of mind, just as you should respect your physical belongings and space.
That’s why adding in more automation and adding things like SMS, Apps, and Data Monitoring can do the active monitoring and use push notifications or texts to alert them of issues.
Email is still a popular way to communicate with customers. It’s not surprising given that there are over 4 billion email users worldwide. However, when communicating via email, it is possible to encounter issues such as:
- Being marked as spam: it’s simple to end up in your users’ inboxes’ Spam folder. Such emails are less likely to be read (very few people check the Spam folder), resulting in lower open rates, clicks, and conversions.
- Undeliverable emails: Bounces are extremely common. It can be difficult to determine why your email was not delivered. A soft bounce can occur when the recipient’s mailbox is full, the server is down or overburdened with messages, or the message is too large. A hard bounce occurs when an email is returned as permanently undeliverable by the recipient’s mail server. Invalid addresses (domain name does not exist, typos, changed address, etc.) can cause this.
- Messages getting lost among other messages: users’ inboxes can become extremely full at times. Not everyone takes the time to study the information they receive, preferring instead to take a quick glance and read only the most important parts. That is how your messages will be easily ignored.
The combination of emails and push notifications is the one we recommend the most. It allows you to reach users who have ignored emails by sending them short and difficult-to-ignore push notifications. Notifications of this type can also be automated and personalized, ensuring that they are always timely and relevant. Push notifications cannot be marked as spam, and they are much more difficult to ignore because they appear on users’ screens, capturing their attention. Furthermore, you can be certain that there will be no delivery issues, as there can be with emails.
What is Email Automation?
Any message automatically sent from your email service provider (ESP) in direct response to an individual user’s specific actions taken (or not taken) on your website or web app is referred to as automated email, also known as triggered email or behavior-driven email.
You can use automated email to send one-to-one messages to customers in real time, which increases customer engagement, retention, and loyalty.
Automated email combines the best of both worlds in terms of timing and content, allowing business owners to send messages that include:
Relevance – When a user receives an automated email, it is because they performed an action that caused a workflow to be triggered. As a result, the message they receive is highly relevant to them, increasing their likelihood of opening and engaging with the email.
Content that is engaging – Automated email content is intended to increase user engagement with your app or website. This could include teaching new customers how to use your product, encouraging users to provide feedback, or providing an incentive for a lapsed customer to return. For example, if certain people have signed up for your service but have not yet received an email with instructions, you may want to set up an automated “how-to” email trigger.
Branding – Because automated email is a highly personal communication channel, it acts as an extension of your brand. It allows you to strengthen your relationship with your customers by communicating thought leadership, assisting with cross-sells, or sharing timely updates about features they haven’t used yet. To put it simply, email automation increases user engagement. An automated email is much more likely to be opened, read, and acted upon by customers.
EMAIL AUTOMATION WORKFLOW
1. Selecting an Email Automation Tool
The tool you use is the foundation for your email marketing automation, so it’s critical to select one with features that will give you the most success. Not sure where to begin? Contact us and we will discuss it more!
- Email automation capabilities — The ability to automate emails based on customizable triggers is the first and most obvious. Many email platforms lack this critical capability, or have only very basic automation with no customizable triggers.
- Personalization — If the data above is any indication, the ability to personalize is essential not only for email marketing automation but also for company growth. Personalization is accomplished through the use of tools that integrate with customer relationship management (CRM) software. After you’ve integrated your CRM, you’ll be able to nurture leads more effectively, which will lead to growth.
- Real-time analytics that are robust — How do you know if something is working? Take a look at the numbers! How do you know where your growth opportunities are? Take a look at the numbers! Any process that does not have a way to
- Email templates that are simple to use and customize — Email marketing automation saves your team time that can be spent connecting with customers. However, in order to save as much time as possible, you must have beautifully designed, easy-to-use, yet highly personalized templates. The key is to use a tool with ready-made, easily customizable templates. This ensures design appeal while also allowing for the creation of a relevant template for each use case.
- Dynamic list segmentation — Personalized email automation is only as effective as your email list segmentation. Each distinguishing feature of the subscriber should be reflected in segmentation. The automation tool has nothing to personalize your emails from unless these characteristics are defined and segmented. As a result, having a tool that can build dynamic subscriber lists is essential.
2. Your subscriber list should be segmented.
When it comes to email marketing, a segmented subscriber list is the foundation for everything else. Create multiple list segments based on customer information such as location, gender, interests, or devices used.
Your email automation platform should ideally enable you to create custom fields and integrate them with your ecommerce platform and CRM for dynamic segmentation. Custom fields allow you to enter specific information that will be used to define subscriber segments. As a result, your subscriber list can be segmented based on what is most important to your specific audience. Through integrations, dynamic segmentation enables you to send out massive campaigns that are still uniquely personalized to each user experience.
3. Create automated workflows for each step of the customer journey.
It’s time to have some fun now that your list segments are in place! At this point, you can start creating campaigns to target different stages of the customer journey with personalized emails.
Automation also saves your team time when it comes to following up with potential leads while still providing a personalized experience. Your sales team will spend less time sending out repetitive emails and more time closing deals with automation.
You’re probably using digital marketing tools like email and social media to drive traffic to your website as your company grows. You might even have an app that customers can use to shop your site with the touch of a screen.
Push Notifications
Push notifications can help clients interact more effectively with your website or app. In two months, sending one push notification can increase retention rates by more than 70%. Learn how to send effective push notifications to improve client retention and keep visitors on your website.
A push notification is a message sent to your subscribers from your website or mobile app. They can also appear as a mobile alert or an SMS message on a user’s smartphone.
You probably interact with push notifications on a daily basis if you own a smartphone. They are the bubbles that appear on your lock screen to notify you of app updates, social media interactions, news stories, and other notifications.
Push notifications, when used correctly, drive people back to your website and encourage them to interact with your company.
Let’s talk about how push notifications work now that you’ve considered how to do them because they complement your other digital marketing strategies.
Push notifications are made up of several parts:
- Push notification service provided by the operating system
- Publisher of an app or website
- Your application or website
These three components all work together to deliver your notifications. The operating system push notification service differs depending on the device your clients use to view your messages. Their notification service will run on iOS if they have an iPhone. If they have a Galaxy, Android will handle their notifications. Each mobile and computer operating system has its own notification system.
How to Make Effective Push Notifications
Push notifications can be used for a variety of purposes. The purpose of a message will determine how it is written and when it is delivered. The following are some of the most common reasons for sending push notifications:
- Alerts
- Reminders
- Services for geolocation
- Getting caught up
- Notifications of sales and promotions
- Feedback
Alerts
This is one of the most common types of push notifications on your phone. Alerts are used to notify subscribers of anything that has an impact on them, such as when someone sends them a message via social media. Alerts are also frequently used by newspapers and other apps to disseminate breaking news.
Alert notifications can be used to confirm appointments or notify clients that a technician is on the way in service-oriented businesses.
Reminders
When you want to entice people to return to your app, use reminder notifications.
If you’re a personal trainer, you can set up an automated reminder if a client hasn’t scheduled a session in a while. It could say something like, “You did not attend your weekly training session.” Call right away to reschedule.”
Alternatively, send a reminder to your clients a day before their upcoming appointment to ensure they don’t forget — “Your appointment is scheduled for 10 a.m. tomorrow. Then I’ll see you! ”
Services for geolocation
You can configure push notifications to be sent to clients whenever they are in close proximity to your business. When a customer is in the area, large companies like Sephora and AMC Theaters — and even some grocery store chains — will send them an alert, nudging them into that location.
Getting caught up
This digital marketing tool can provide valuable customer interaction, letting you improve your work and life balance as a business owner is also a must. You need to be alerted and be notified when there are some certain issues you need to attend to. But, just knowing how to do push notifications isn’t enough to jump right in.
MaddLogic wants to help you to focus on things that matter and put your trust in adapting the tools that will take care of tasks that are time-consuming and exhausting. It is very likely enough to cover operations for a small to medium-scale business. It will provide excellent time-saving productivity features, email status tracking, and a user-friendly interface by enabling push notifications on your products and services. It’s a must-have email client for anyone who deals with a lot of communication on a daily basis. By this, your company workflow will improve and you’ll likely be able to notify your team members of the things going on the company internally.
MaddLogic offers numerous features for organizing and filtering emails, clearing the clutter, and tracking email open – all the essentials for optimizing your email use and striving to manage your emails.
- Email accounts for both business and personal use – If you have more than one email account, you can manage them all in one place.
- Integrate Messaging – we can connect it through SMS so you’ll be sent an alert message if there’s any urgent email.
- Managers of tasks – Is it necessary to assign a task after checking your email? By opening your favorite task manager in the same interface, you can eliminate distractions and avoid mistakes.
- Connect to Calendar – Stop wasting time switching and checking. You can not only sync all of your calendars.
If you want to take it a step further, connect your email management software with other communication channels such as live chat, phone, or social media, and improve your productivity even further. You can put an end to the endless device and account monitoring that’s both distracting and unproductive.
Having all messages in one place, whether they’re emails, Instagram comments, or real-time live chats, makes it even easier to reap the full benefits of the email management system. Don’t hesitate and contact us now to get this conversation started!