Business Start-Ups 101

Starting a business can be very exhilarating and petrifying, with the thought of fulfilling one’s dream and the excitement of trying on a new adventure. However, it can also be quite challenging, especially for first time business owners. So knowing and having a little overview of the challenges and opportunities that start-ups may encounter will …

Data Is The New Oil

Whichever industry you are in or what organization you are running, you most certainly have come across the term “data”. Data is a collection of facts and information that helps you understand your process, identify problems, create solutions and even support decision-making. Modern businesses make use of data mainly to improve their business strategy in …

Importance of Studying Social Media Analytics

Social media has evolved over the years and is now considered one of the most powerful platforms to market a business. It has become the most influential and important online space to digitally advertise products and services. Each social media platform can greatly help you attract the right audience with the right information at the …